{"id":26703,"date":"2022-05-09T17:42:46","date_gmt":"2022-05-09T16:42:46","guid":{"rendered":"https:\/\/portdance.pt\/?page_id=26703"},"modified":"2022-05-09T18:11:02","modified_gmt":"2022-05-09T17:11:02","slug":"portugal-2020","status":"publish","type":"page","link":"https:\/\/portdance.pt\/pt\/portugal-2020\/","title":{"rendered":"Portugal 2020"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row row top-row wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\"><div class=\"porto-u-heading  wpb_custom_6d0690c8bf201417d046056fd945a882 porto-u-55ca8359258f9a412be7e73af65d2aac\"><div class=\"porto-u-main-heading\"><h2  >Portugal 2020<\/h2><\/div><div class=\"porto-u-sub-heading\" style=\"\">Apoio ao investimento<\/div><style>.porto-u-55ca8359258f9a412be7e73af65d2aac.porto-u-heading{text-align:center}<\/style><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\">\r\n\t<div class=\"wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><img decoding=\"async\" style=\"padding-bottom: 8px;\" src=\"https:\/\/portdance.pt\/wp-content\/uploads\/2022\/05\/portugal-2020-white-1.png\" \/><br \/>\n<strong>Projeto n\u00ba:<\/strong>\u00a071296<br \/>\n<strong>Designa\u00e7\u00e3o do Projeto:<\/strong>\u00a0Internacionaliza\u00e7\u00e3o da marca Portdance<br \/>\n<strong>Apoio no \u00e2mbito do Sistema de Incentivos:<\/strong>\u00a0Internacionaliza\u00e7\u00e3o das PME \u2013 Acelerador das exporta\u00e7\u00f5es<br \/>\n<strong>Objetivo principal:<\/strong>\u00a0Refor\u00e7ar a competitividade das PME<br \/>\n<strong>Regi\u00e3o de Interven\u00e7\u00e3o:<\/strong>\u00a0Norte<br \/>\n<strong>Entidade benefici\u00e1ria:<\/strong>\u00a0Pedro C\u00e9sar Sampaio e Sousa, Unipessoal, Lda<br \/>\n<strong>Data de aprova\u00e7\u00e3o:<\/strong>\u00a02020-12-23<br \/>\n<strong>Data de in\u00edcio:<\/strong>\u00a02021-03-24<br \/>\n<strong>Data da conclus\u00e3o:<\/strong>\u00a02023-03-23<br \/>\n<strong>Custo total eleg\u00edvel:<\/strong>\u00a0290.400,00\u20ac<br \/>\n<strong>Apoio financeiro da Uni\u00e3o Europeia:<\/strong>\u00a0130.680,00\u20ac<\/p>\n<p><strong>S\u00edntese do projeto, objetivos, atividades e resultados esperados\/atingidos:<\/strong><br \/>\nA empresa \u00e9 uma empresa Pedro C\u00e9sar Sampaio e Sousa (conhecida no mercado por Portdance) \u00e9 uma empresa que atua na \u00e1rea de presta\u00e7\u00e3o de servi\u00e7os de ensino e forma\u00e7\u00e3o em Dan\u00e7as de Sal\u00e3o (marca Academias Pedro Sousa) e de comercializa\u00e7\u00e3o de sapatos e artigos para dan\u00e7as de sal\u00e3o e produtos relacionados (marca Portdance, alvo do presente projeto de investimento).<\/p>\n<p>No \u00e2mbito do presente projeto de investimento, a empresa apresenta os seguintes objetivos estrat\u00e9gicos:<br \/>\n\u2013 Internacionaliza\u00e7\u00e3o: a empresa ambiciona crescer continua e progressivamente nas suas vendas, estimando para 2023, um peso de cerca de 85% das exporta\u00e7\u00f5es no total do seu VN;<br \/>\n\u2013 Apostar numa for\u00e7a comercial eficiente de forma a apresentar um crescimento anual de vendas, no m\u00ednimo de 8%;<br \/>\n\u2013 Ser reconhecida, no mercado nacional e internacional, como uma empresa de excel\u00eancia, que comercializa produtos de elevada qualidade;<br \/>\n\u2013 Apresentar, no ano de 2023, uma estrutura de RH qualificados que lhe permitam desenvolver de forma eficaz a estrat\u00e9gia de internacionaliza\u00e7\u00e3o da empresa;<br \/>\n\u2013 Desenvolver e estabelecer no mercado as melhores solu\u00e7\u00f5es para cada \u00e1rea espec\u00edfica do mercado.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\"><div class=\"porto-separator\"><hr class=\"separator-line  wpb_content_element align_center\" style=\"background-image: -webkit-linear-gradient(left, transparent, grey, transparent); background-image: linear-gradient(to right, transparent, grey, transparent);\"><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\">\r\n\t<div class=\"wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><img decoding=\"async\" style=\"padding-bottom: 8px;\" src=\"https:\/\/portdance.pt\/wp-content\/uploads\/2022\/05\/portugal-2020-white-1.png\" \/><br \/>\n<strong>Designa\u00e7\u00e3o do projeto:<\/strong>\u00a0Projeto de Internacionaliza\u00e7\u00e3o da Empresa<br \/>\n<strong>C\u00f3digo do projeto:<\/strong>\u00a0NORTE-02-0752-FEDER-020606<br \/>\n<strong>Objetivo principal:<\/strong>\u00a0Refor\u00e7ar a competitividade das pequenas e m\u00e9dias empresas<br \/>\n<strong>Regi\u00e3o de interven\u00e7\u00e3o:<\/strong>\u00a0Norte<br \/>\n<strong>Entidade benefici\u00e1ria:<\/strong>\u00a0Pedro C\u00e9sar Sampaio e Sousa \u2013 Unipessoal, Lda<br \/>\n<strong>Data de aprova\u00e7\u00e3o:<\/strong>\u00a02017-02-16<br \/>\n<strong>Data de in\u00edcio:<\/strong>\u00a02016-09-01<br \/>\n<strong>Data de conclus\u00e3o:<\/strong>\u00a02019-08-31<br \/>\n<strong>Custo total eleg\u00edvel:<\/strong>\u00a0250 900,00\u20ac<br \/>\n<strong>Apoio Financeiro da Uni\u00e3o Europeia:<\/strong>\u00a0112 905,00\u20ac<\/p>\n<p><strong>Objetivos, atividades e resultados esperados\/alcan\u00e7ados:<\/strong><br \/>\nA empresa em sede de candidatura defendeu e apresentou os seguintes objetivos estrat\u00e9gicos:<br \/>\n\u2013 Apresentar um volume de neg\u00f3cios internacional de 64%, no ano p\u00f3s-projeto;<br \/>\n\u2013 Ser reconhecida, no mercado nacional e internacional, como uma empresa de excel\u00eancia, que comercializa produtos de elevada qualidade;<br \/>\n\u2013 Registar um volume de neg\u00f3cios que permita uma adequada remunera\u00e7\u00e3o dos capitais investidos, bem como reembolsar o incentivo no prazo exigido;<br \/>\n\u2013 Apresentar, no ano de 2020, uma estrutura de recursos humanos qualificados que lhe permitam desenvolver de forma eficaz a estrat\u00e9gia de internacionaliza\u00e7\u00e3o da empresa.<\/p>\n<p>Com a implementa\u00e7\u00e3o do presente projeto de investo, a empresa Portdance conseguiu alcan\u00e7ar todos os seus objetivos estrat\u00e9gicos para o ano de 2020, com exce\u00e7\u00e3o da meta prevista no n\u00famero um, nomeadamente, volume de neg\u00f3cios internacional de 64%.<\/p>\n<p>Devido \u00e0 Covid-19 o ano de 2020 foi bastante at\u00edpico em que o mercado de atua\u00e7\u00e3o da Portdance parado e completamente estagnado ao longo deste tempo. Houve proibi\u00e7\u00e3o de espet\u00e1culos e na maioria do tempo em que os mesmos estiveram permitidos, apenas havia autoriza\u00e7\u00e3o para salas com 50% a 70% da lota\u00e7\u00e3o, o que n\u00e3o potenciava a realiza\u00e7\u00e3o dos mesmos.<\/p>\n<p>Este fen\u00f3meno n\u00e3o foi s\u00f3 a n\u00edvel nacional, mas tamb\u00e9m a n\u00edvel internacional, sendo que, estes acontecimentos tiveram forte impacto nas vendas da Portdance a n\u00edvel nacional e internacional.<\/p>\n<p>A PortDance no ano de 2020 teve um volume de vendas de 2.116.487,92 euros (bastante superior ao expect\u00e1vel em sede de candidatura do presente projeto), sendo que apenas 27,44% teve como destino os mercados internacionais.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row wpb_custom_034b39d9bc6c6b310d69e39f0ccf274f\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\"><div class=\"porto-gallery has-ccols ccols-1 ccols-sm-2 ccols-md-3 wpb_custom_990125ee54cc6ce8d5f272820494c17d porto-gallery-grid align-items-center\"><figure><img decoding=\"async\" width=\"370\" height=\"193\" src=\"https:\/\/portdance.pt\/wp-content\/uploads\/2022\/05\/feira1.jpg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure><figure><img decoding=\"async\" width=\"370\" height=\"193\" src=\"https:\/\/portdance.pt\/wp-content\/uploads\/2022\/05\/feira2.jpg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure><figure><img decoding=\"async\" width=\"370\" height=\"193\" src=\"https:\/\/portdance.pt\/wp-content\/uploads\/2022\/05\/feira3.jpg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Portugal 2020Apoio ao investimento Projeto n\u00ba:\u00a071296 Designa\u00e7\u00e3o do Projeto:\u00a0Internacionaliza\u00e7\u00e3o da marca Portdance Apoio no \u00e2mbito do Sistema de Incentivos:\u00a0Internacionaliza\u00e7\u00e3o das PME \u2013 Acelerador das exporta\u00e7\u00f5es Objetivo principal:\u00a0Refor\u00e7ar a competitividade das PME Regi\u00e3o de Interven\u00e7\u00e3o:\u00a0Norte Entidade benefici\u00e1ria:\u00a0Pedro C\u00e9sar Sampaio e Sousa, Unipessoal, Lda Data de aprova\u00e7\u00e3o:\u00a02020-12-23 Data de in\u00edcio:\u00a02021-03-24 Data da conclus\u00e3o:\u00a02023-03-23 Custo total eleg\u00edvel:\u00a0290.400,00\u20ac Apoio [...]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-26703","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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