Portugal 2020


Portugal 2020

Project No: 71296
Project Title: Internationalization of the Portdance brand
Support under the Incentive Scheme: Internationalization of SME – Export Accelerator
Main Objective: Reinforce the competitiveness of SMEs
Intervention Region: North
Beneficiary Entity: Pedro César Sampaio e Sousa, Unipessoal, Lda
Approval date: 2020-12-23
Start date: 2021-03-24
Conclusion date: 2023-03-23
Total eligible cost: 290,400.00 euros
European Union financial support: 130,680.00€

Summary of the project, objectives, activities and expected/achieved results:
The company Pedro César Sampaio e Sousa (known in the market as Portdance) is a company that operates in the area of provision of teaching and training services in Ballroom Dancing (brand Academias Pedro Sousa) and marketing of shoes and articles for ballroom dancing and related products (Portdance brand, target of this investment project).

Under this investment project, the company presents the following strategic objectives:
– Internationalization: the company aims to grow continuously and progressively in its sales, estimating for 2023, a weight of about 85% of exports in its total turnover;
– Invest in an efficient commercial force in order to present an annual sales growth of at least 8%;
– To be recognized in the national and international market as a company of excellence that commercializes high-quality products;
– To present, in the year 2023, a qualified HR structure that allows it to effectively develop the company’s internationalization strategy;
– Develop and establish in the market the best solutions for each specific market area.


Project Title: Internationalization of the Company Project
Project Code: NORTE-02-0752-FEDER-020606
Main Objective: Reinforce the competitiveness of small and medium enterprises
Intervention region: North
Beneficiary entity: Pedro César Sampaio e Sousa – Unipessoal, Lda
Approval date: 2017-02-16
Start date: 2016-09-01
Completion date: 2019-08-31
Total eligible cost: EUR 250 900.00
European Union Financial Support: 112 905.00€

Objectives, activities and results to be achieved:
The company defends and presents the following strategic objectives:
– Present an international turnover of 64%, in the post-project year;
– To be recognized in the national and international market as a company of excellence that sells high-quality products;
– To register a business volume that allows an adequate remuneration of the invested capital, as well as to reimburse the incentive in the required timeframe;
– To present, in 2020, a structure of qualified human resources that will allow it to effectively develop the company’s internationalization strategy.